Arlington TX – On Veterans Day, Black Rifle Coffee Company (BRCC) presented a $413,084 donation to the National Medal of Honor Museum Foundation (NMOHMF) at a BRCC outpost grand opening event in Frisco, Texas. The ceremony kicked off a weekend of events for the National Medal of Honor Museum and marked the latest installment of the BRCC’s $1 million commitment to the NMOHMF.
Medal of Honor recipient U.S. Navy SEAL Command Master Chief Britt Slabinski (Ret.) and NMOHMF President and CEO Chris Cassidy accepted the donation on behalf of the NMOHMF from BRCC Founder Mat Best, an Army veteran, during early morning ceremonies. Charlotte Jones, Executive Vice President and Chief Brand Officer of the Dallas Cowboys and Chair of the Board for the National Medal of Honor Museum Foundation, the Dallas Cowboys cheerleaders, and the Dallas Cowboys’ mascot, Mascot Rowdy, also attended the event. Photos of the event can be found here.
“We are honored that Black Rifle Coffee Company and other veteran-owned organizations are drawn to support our mission of inspiring America through the values and stories of the Medal of Honor,” said NMOHMF President and CEO Chris Cassidy. “We are grateful for their commitment and partnership, driven by our shared values: courage and sacrifice, commitment and integrity, citizenship and patriotism.”
“Black Rifle Coffee Company is proud to support America’s Medal of Honor recipients and partner with the National Medal of Honor Museum to support their work to preserve the legacy and values of the Medal of Honor for future generations,” said BRCC Founder, Mat Best. “Medal of Honor recipients are legendary among U.S. service members and veterans, and we know more Americans will benefit from learning the stories and values of these heroes.”
Black Rifle Coffee Company is a Founder-level donor to the Museum. This donation is the second installment of a $1 million commitment to the Museum. The first installment of $200,000 was given to the Museum in November of 2022. The commitment from Black Rifle Coffee Company comes as 100% of the proceeds from their Medal of Honor Roast coffee sales.
Command Master Chief Britt Slabinski received the Medal of Honor for his actions during the battle of Takur Ghar Afghanistan on March 4, 2002. He aided in the defense of his team’s position when their helicopter was forced to make a crash landing from enemy attack. For 14 hours, he defended the snowy, mountain-top position until the hill was secured and his team was extracted. Today, Slabinski sits on the Board of Directors for the National Medal of Honor Museum Foundation and was recently elected as President of the Congressional Medal of Honor Society.
The National Medal of Honor Museum broke ground on March 25, 2022, and is slated to open its doors in early 2025 with more than 100,000 square feet of space, including 31,000 square feet dedicated to Exhibition Galleries telling the history of the Medal of Honor and the stories of the American heroes who earned it, such as CMC Slabinski. The Museum also will have dedicated spaces for classrooms, meeting venues, symposiums, memorials and ceremonies.
To date, the NMOHMF has received tens of thousands of donations from donors from all 50 states, Washington, D.C., Puerto Rico, U.S. Virgin Islands, Guam, and a handful of other countries.